Building community at events, and keeping it alive between them

Events are powerful, but temporary by default

Events create something communities struggle with:

• High engagement

• Shared context

• Strong motivation to connect

People are present, curious, and open to meeting others.

But without the right structure:

• Connections remain superficial

• Conversations stop once the event ends

• Each event starts from zero again

This creates a cycle where events feel successful, but their long-term impact is limited.

Community shouldn’t only exist on event days

The strongest communities don’t rely on a calendar of events to stay alive.

They:

• Help members connect before events

• Create reasons to interact between events

• Reinforce relationships after events

This is where a community platform becomes essential; not as a replacement for events, but as their extension.

How Backtomeet connects people before, during, and after events

Backtomeet is designed to bridge the gap between events, turning one-off interactions into ongoing relationships.

Before the event: creating intention

Before an event even starts, Backtomeet allows members to:

• Discover who else is attending

• See relevant profiles and interests

• Schedule or express interest in meetings in advance

Instead of showing up hoping to “meet the right people”, participants arrive with clear intent.

This increases:

• Attendance quality

• Meaningful conversations

• Overall satisfaction with the event

During the event: driving real connections

Backtomeet’s meeting engine can be tailored to encourage people to:

• Meet at specific locations

• Connect during networking slots

• Prioritize in-person conversations at the event itself

For organizers, this means:

• More movement

• More interaction

• A visibly more dynamic event experience

For participants, it means:

• Less awkward networking

• Clear reasons to approach others

• Conversations that feel purposeful, not forced

Everyone wins.

After the event: keeping the community alive

Once the event ends, the community doesn’t disappear.

Backtomeet helps organizations:

• Maintain connections made at the event

• Encourage follow-up conversations

• Keep members engaged between events

Instead of waiting for the next event, members remain connected; and more likely to return.