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Increase engagement without creating more content
For many community managers, engagement has become synonymous with content. More posts. More newsletters. More webinars. More reminders. The result is often the opposite of

Why member connections matter just as much as content
Content has long been at the heart of professional communities. Articles, resources, newsletters, events, and thought leadership all play an important role in delivering value

Why networking should start before your event
For most professional events, networking is treated as a side effect. It happens in coffee breaks, between sessions, or by chance at the end of

Give to get: how Backtomeet jump starts engagement in private networks
One of the biggest challenges in launching or running a professional network is not attracting members. It is getting them to take the first step

Why professional communities need less, not more
Professional communities are built around a simple idea: people with shared interests want to connect with one another. Yet many community engagement platforms on the

How professional associations can prove community ROI to boards and sponsors
Community is one of the most valuable assets a professional association can build. It’s also one of the hardest to justify at board level. Engagement

What makes a meeting engine different from networking tools (and why it matters)
Most professional associations and event organizers offer some form of networking. Attendee lists, profiles, messaging, maybe a few suggested connections. Yet the same problems keep

How a smart meeting engine increases ROI for professional association members
Professional associations are under constant pressure to deliver value to their members. Members don’t just pay for access. They expect real return, in the form of

Building community at events, and keeping it alive between them
Most organizations invest a huge amount of time and resources into events. They bring people together, spark conversations, and create momentum. But once the event